Influence to Infrastructure

Khloé Kardashian Launches Khloud

Khloé Kardashian's latest venture, Khloud, marks her entry into the functional snack space. Inspired by her personal health journey, the brand aims to offer nutritious, clean-ingredient snacks that don't compromise on taste. The initial product, a protein-enriched popcorn, is designed to cater to health-conscious consumers seeking convenient snack options.

David Dobrik Launches Wavers

David Dobrik’s latest venture, Wavers, marks his return to the consumer space — this time with a packaged snack designed for national scale. Built in partnership with experienced CPG operators, the brand combines Dobrik’s reach with retail-ready execution and bold, nostalgic flavor profiles.

Dobrik’s previous ventures include Doughbrik’s, a brick-and-mortar pizza shop that became a cultural hit in LA. With Wavers, he’s applying that same taste-led branding to a shelf-stable format.

AG1 Unveils ‘Next Gen’ Formula

AG1 unveiled its first major reformulation since 2016
– The new version includes updated vitamins, minerals, and probiotics
– Supported by four human clinical trials
– AG1 also announced plans to expand into retail channels
– Subscription pricing remains at $79/month
→ Athletech News coverage

AG1’s new formulation — Next Gen — marks a strategic shift for one of the leading brands in the wellness category. With enhanced ingredients and clinical validation, AG1 is doubling down on efficacy and trust, distancing itself from the noise of influencer-led supplements.

Under CEO Kat Cole, the company is investing in R&D and signaling ambitions well beyond the direct-to-consumer channel. Retail partnerships are now on the horizon, backed by data and a loyal subscriber base.

Till next time,

The Creators Corner