Eggs & Equity

Good Good Golf Raises $45M. The Ordinary sells Eggs. MrBeast's advice to Zuck.

Alex Mostafavi
March 31, 2025

The Creators Corner

Good Good Golf raises $45M

Deal: $45 million growth round led by Creator Sports Capital

Investors: Peyton Manning’s Omaha Productions, Manhattan West, Sunflower Bank, and 50+ individual investors

Audience: 1.8M YouTube subscribers since launching in 2020

Good Good Golf started like many modern brands - on YouTube.

But they’ve built far more than just a channel.

Since 2020, the Texas-based company has grown into a full-scale golf media and lifestyle business.

They produce premium golf content, sell branded gear in partnership with Callaway, sponsor pro golfers, and even host televised tournaments with NBC Sports.

Now, backed by $45 million in fresh capital, Good Good Golf plans to scale every part of the business - expanding into media, retail, and live experiences, all powered by a creator-led community.

Their model? Own the entire fan experience.

The Ordinary

Launched in 2016 under the Deciem umbrella, The Ordinary made waves in beauty by doing the opposite of everyone else.

No celebrities. No fake science. Just clinical-grade skincare ingredients at radically low prices - think $6 serums in a market selling $80 moisturizers.

The strategy worked.

By 2021, parent company Deciem was valued at $2.2 billion, and Estée Lauder stepped in to acquire a majority stake. The Ordinary became a cult-favorite not because of hype - but because of honesty, accessibility, and stripped-down branding that won over a generation of skincare consumers tired of being sold to.

So when New York egg prices skyrocketed this year due to a bird flu outbreak, The Ordinary did something no one expected.

They started selling eggs.

A dozen eggs, branded with The Ordinary logo, priced cheaper than Trader Joe’s - sold at their Manhattan skincare stores.

Some fans called it brilliant. Others questioned if a vegan, cruelty-free skincare brand should be selling eggs at all.

But that’s The Ordinary’s entire playbook: keep it simple, challenge the industry, and own the narrative.

So why eggs?

They were about reminding consumers what the brand stands for - delivering essentials, and doing things differently.

MrBeast’s advice to Zuck

On The Colin & Samir Show, Mark Zuckerberg admitted that Facebook isn’t most creators platform of choice.

So they brought in MrBeast to share what would change that.

Here’s the advice he gave:

Add language dubbing: Only 15-20% of the world speaks english. MrBeast said Facebook’s lack of automatic dubbing limits creators' global reach.

Build a native creator ecosystem: Despite having 3B+ monthly users, Facebook still isn’t seen as a creator-first platform.

Level up long-form monetization: MrBeast said his short-form revenue on Facebook is already 2x higher than other platforms. But long-form tools and monetization options are still behind.

Facebook has the scale. It just doesn’t have creator loyalty… yet.