Angels to Empires

Orebella expands to the UK, Brunel debuts at the Met Gala, and Gorgie raises $30M.

Author

Alex Mostafavi
May 18, 2025 • Estimated Reading Time: 1 minute

Overview
Jasmine Tookes debuts Brunel at the Met Gala, Bella Hadid’s Orebella launches in UK, and GORGIE raises Series A.

🔍 Brand Spotlight

Brunel

  • Launch: Met Gala reveal → global PR.

  • Product: AI-powered “neuroscent” body oils tailored to mood.

  • Price: $48 - $53.

  • Team: Jasmine Tookes (ex–VS Angel) + Sabrina Castenfelt (Harvard MBA, ex-PE).

  • Insight: Plan is to become a wellness ecosystem from products to experiences.

Jasmine Tookes' New Brand Aims To Cure Your 'Beauty Burnout' | Essence

The model just launched her first beauty brand, Brunel, with a collection of body oils meant to cure your beauty burnout.

💰 Capital Corner

GORGIE • $24.5 M Series A

Female-first energy drink founded by Michelle Cordeiro Grant (Lively Founder).

Investors: Notable Capital, Coefficient.

Exclusive: Gorgie, energy drink brand launched by Lively founder, raises $24.5 million Series A

Gorgie, founded by Michelle Cordeiro Grant, has raised a $24.5 million Series A led by Notable Capital, Fortune can exclusively report.

Daily Harvest acquired by Chobani

Plant-based frozen bowls & smoothie kits.

Chobani buys plant-based food maker Daily Harvest

The acquisition broadens the dairy giant’s reach into ready-to-make meals that include smoothies, pasta and breakfast bowls.

⚡ Quick Hits

Till next time,

The Creators Corner